How to Attract a Certain Group of People

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Some companies have tried to recreate this old model where people stay with you for a long time. They've ended up attracting people who Don't even stay very long and also don't invest themselves in the company because they can just go to the next best set of perks. One model that I've seen worked really well specifically for young ambitious people who are hungry Is a CEO comes in and says look I know you're only going to be here for a couple of years And that's totally fine. But if you kick ass here you're going to be set up for the next thing you do Which maybe is starting your own business. Cal has heard about this idea of letting people have freedom and work

It's human nature to worry about the things that can go wrong.

But often overlooked is the mentality of attraction instead of detraction, or in other words focusing on what you can bring to the table instead of what you can prevent from happening.

While so many companies signal they want entrepreneurial candidates yet don't allow side projects, want out of the box thinkers yet expect them to work in a box (office), and vow they only hire top talent yet pay below market rate... there's power in thinking through whether you're truly focusing on attracting the right people or just trying to prevent wrong behavior.

In this episode, Steph and Cal discuss the mentality of being a magnet instead of a jail, originally inspired by this tweet of Steph's.