What Do You Mean by 'Funnel' and How Was It Built?

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I sat down with Sam Thompson (⁠https://x.com/ImSamThompson⁠) again and we went deep on a wild but very real play. Sam took a painful market, wrapped it in a $29 eBook with a simple bump offer, and used Meta ads to drive buyers who can be referred to lawyers on the back end. We walk through the exact funnel, why AOV vs CAC is the only math that matters, how printing real copies boosted trust, and the snag he hit with Meta’s personal hardship policy. The bigger idea is using books as lead-gen for high-value services. If you want a one-person business you can actually run, this is the blueprint for testing fast, reading your own data, and turning information into revenue.

Enjoy!

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