TMBA 680: Mailbag: Permission vs Forgiveness, B2B vs B2C, And ‘The SOP Question’
Tropical MBA: Entrepreneurship & Founder Lifestyle
SOPs - What Are You Doing Now?
Dan: I think we've been in B2B basically since the early 2000s. We've tried B2C a couple of times and haven't been as successful, he says. Dan: One of the beautiful things about B2B is like these people self identify. And so unless you can like really narrow down your focus, it's hard to get there. He continues with an email from listener Pavel who asks why TNBA has moved away from SOPs.
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