How Long Should a Change Take?

If you're going to roll out a change, how do we drive a user's behavior towards change and then how long should that take? So, it really depends the size of the change you're running out. You can roll out a feature that is a UI change that you can see the good results coming in right away. By the way, I hope it's clear that not every feature change you launch, you see a statistical significant impact on your growth metric.