Are You Rethinking Promo Codes?

We'll Be Right Back is a continuation of After These Messages, our recent study of podcast advertising execution. In this new release, we threw in some unreleased demographic information and also had a quick look at the open-ended responses that we got when we asked listeners to tell us the main message of the ad that they heard. Now we know promo codes work. Advertisers and performance marketers have been relying on them for years. There's plenty of data. We know they work. And we also know that people don't always use the codes.