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4min chapter
The rise of celebrity-backed drinks
Business Daily
Celebrity Influence in the Tequila and Mezcal Industry
The chapter explores how celebrity involvement in the tequila and mezcal category has impacted consumer behavior globally, leading to a surge in celebrity owned brands in the market. It discusses the successes and challenges of celebrity endorsements and marketing strategies within the drinks industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode