Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
Built to Sell Radio
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How the AppSumo Pandemic Changed Our Business
The AppSumo is a double edged sword in the sense number one, it brings in lots of customers who are heavily discounted and lifetime deals. So they're kind of skewing your numbers. You're only at a few thousand dollars in revenue per month, which isn't even enough to pay your co-founders properly. Then the pandemic hits. And suddenly we just received a lot of organic traffic. It felt like we finally had our product market fitted. Really? What was helping you rank organically?
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