Max Kerman (Arkells) returns!
Lead Singer Syndrome with Shane Told
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Navigating the Modern Music Video Landscape
This chapter explores the evolution of music video production in the digital age, with insights on the challenges and innovative approaches taken by the band. It covers their DIY efforts, the impact of social media platforms, and reflects on the band's journey in breaking into the U.S. market while promoting authenticity. Additionally, the discussion highlights the importance of resilience and collaboration within the creative process, especially during the uncertainties brought on by the COVID-19 pandemic.
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