The Strategy of Pre Eminence Atfitz

Frusso: I want to talk a little bit more about that idea of pre eminence, because we've never had anyone on the show to talk about that before. Frusso: The key elements are, number one, you want to be seen by your market as the most trusted adviser in the category and the only valuable solution they could possibly choose for whatever the outcome performance is. You have this moral obligation to give them the best reasond advice. Your client is three ford the first ar the ones that pay you. And sometimes that is not buying from you.