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Is Personal Training Going to Return to a Luxury?
I think personal training now is really going to return back to a luxury item, which it was 20 years ago. Only like only the rich and famous had personal trainers 25 years ago. There's no room in the market now for mediocrity. I know plenty of people that just personal trained their way through undergrad. And so we're not in the interest of dumbing things down. We ask our coaches to sort of smarten up."