What Are the Key Performance Indicators?

Wrightou: You need to reverse engineer the path that people go down when they ultimately become a customer. So we sell, for example, a conference called social meta marketing world. And i would imagine one of the first k p i would be visits to the sales page,. The next one might be, like them clicking certain pages, like looking at the agenda or hitting the tickets page. Wrightou: It's essentially you're tracking every part of the funnel because you want to see where the leaks are.