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The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

Consumer Code

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Strategic Insights for Merchandise Localization

This chapter explores the critical role of utilizing diverse data sources for effective merchandise localization, stressing the need to complement internal sales data with external insights. It emphasizes analyzing customer preferences and local trends to refine merchandising strategies, ensuring that offerings align with regional demands. The discussion also highlights the importance of iterative testing, data-driven decision-making, and cross-functional collaboration to improve retail performance and enhance customer experience.

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