It’s tempting to think of the Great Enshittening – in which all the internet services we enjoyed and came to rely upon became suddenly and irreversibly terrible – as the result of moral decay. That is, it’s tempting to think that the people who gave us the old, good internet did so because they were good people, and the people who enshittified it did so because they are shitty people.
But the services that defined the old, good internet weren’t designed or maintained by individuals; they were created by institutions – mostly for-profit companies, but also non-profits, government and military agencies and academic and research facilities. Institutions are made up of individuals, of course, but the thing that makes an institution institutional is that no one person can direct it. The actions of an institution are the result of its many individual constituent parts, both acting in concert, and acting against one another.
In other words: institutional action is the result of its individuals resolving their conflicts. Institutional action is the net results of wheedling, horse-trading, solidarity, skullduggery, power-moves, trickery, coercion, rational argument, love, spite, ferocity, and indifference among the institution’s members.
