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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
The Six Principles of Blue Ocean Strategy
In the absence of analytics, executives cannot be expected to act on the call to break out of existing competition. Effective blue ocean strategy should be about risk minimization and not risk-taking. To address this imbalance, we studied companies around the world and developed practical methodologies in the quest of blue oceans. The tools and frameworks presented here are used throughout this book as we discuss the six principles of formulating and executing blue ocean strategy.
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