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22. Brand Mascots IV - Make the Green M&M Hot Again

Informed Attraction

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M&M Makeover: Branding in Controversy

This chapter explores the redesign of M&M characters by Mars, focusing on shifts towards relatability and cultural reflection. The speakers discuss the branding implications of these changes, including critiques from media and public reactions to the updates. The conversation highlights the broader societal issues of identity, representation, and the absurdity of outrage in response to corporate decisions.

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