Southwest Airlines is a great example of a company that we are privileged to work with. And their original reason for existing and it's stayed the same because these things always stay the same, but they've added to it was to democratize travel. They just didn't think it was right that mostly wealthy people and big companies could afford to get on a plane and go visit their aunt or go see a customer. That spills into clearly and obviously into decisions like no first class.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.