How to Optimize Your Marketing Automation Campaign

We had a database with over 100,000 individuals. Over ten years. So a lot of it was dirty, old data. And we actually did a campaign in March for the death of XP. Because one of our solutions is about upgrading your operating system. If you haven't gotten rid of XP yet, you need to do it soon. We also used it as a way to basically clean up the database and see, okay, who's out there? Where are we balancing?"