The Demise of the Cabbage Patch Kids

In the 80s, cabbage patch kids were seen as manipulative and taking advantage of kids. Coleco was one of many companies that did an amazing job marketing them. With good commercials and good marketing, a child is already invested in the toy because they've already seen their life with it. They're in the commercial with the toy. So now you've got a unique toy. You've got a coveted desire due to the marketing campaign. And combine that with the Christmas season and you've created the perfect storm.