The value is in seeing things that are external to the model, which the other half of the brain will typically use. I think it's what charles saunders purse, isn't it? Obductive inference. It does that kind of job. And the problem is we hand over to the reductionist school too soon. The same with me. Whatever you think, you should do it the other way round. Let's see what we can get people to do voluntarily. If that fails, we'll try bribing them. And if that failswel, we might have to bring it a little bit of compulsion. Most of the reason we don't murder people there's actual because
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com