How Starbucks Can Benefit From Taylor Swift Tokens

The tokens are not necessarily saleable because it's on chain. They're owning the fact that you've bought from them or bought from these other people, which is actually the piece of the data that you want them to have. What if Starbucks says, oh my gosh, we have a lot of Taylor Swift token holders in our community, right? Maybe we should do something with Taylor Swift. Or maybe we do local activations getting back to Notre Dame. So I think the important piece here is that y'all are in some ways still in discovery mode.

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