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111 | Geoffrey Gray, Heeluxe: Footwear Science and Research

The Drop

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Helix - What Is Helix?

Helix is an independent shoe testing lab that our whole goal is to help footwear brands make better shoes. We have a massive database of pretty much every running shoe on the market over the last 12 years That we've tested on people and on machines. Max, I was running in a 47 millimeter stack running shoe this morning. Jeffrey Gray: "We all wanted to go into product development and ultimately get better shoes to the customer"

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