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Episode 1606:

Kate Erickson breaks down the essential building blocks of a brand, from establishing brand attributes and crafting a positioning statement to developing a distinct voice and key messages. Whether you're starting from scratch or repositioning your brand, these insights will help you build a brand identity that truly resonates.

Read along with the original article(s) here: https://www.eofire.com/part-1-building-your-brand-pyramid/

Quotes to ponder:

"Your brand isn’t what you say it is. Your brand is ultimately defined by what people think and how people feel when they see or hear your company’s name."

"Building a brand is making a promise to the public about your business and establishing the core values that you will live and practice in your business every day."

"Your voice should add clarity, volume, emotion, these are also some things that will affect how people think and feel about your company."

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