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Prioritizing Complex Markets, Products, Regulations and Reimbursement with Karen Zaderej

Mastering Medical Device

CHAPTER

The Importance of Nerve Repair

The oncologist who removes the breast will not be micro surgically trained but they typically partner with a plastic surgeon who is it's the plastic surgeon who'll do the reconstruction. They have to partner regardless if this patient wants uh to have a reconstruction there are a number of considerations so they do plan those reconstructions and typically work as teams already. On your sales and marketing strategy are you marketing to the micro surgeon micro surgeons? Are you marketing to general surgery or who's your target market and who's your tertiary marketYeah great question um same problem i talked about before is that this is such a vast area i could really in a perfect world educate everybody about nerves but i don't have

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