
Not All Propaganda is Art 7: Manufacturing Dissent
Benjamen Walker's Theory of Everything
Challenging Conformity: Booth's Gin Marketing in the 1960s
This chapter dissects the innovative marketing tactics used by Booth's gin in the 1960s, emphasizing cultural resonance and social commentary in their campaigns. It illustrates the collaboration with Daniel& Charles agency, highlighting how advertising intertwined with social movements to drive product success.
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