3min chapter

Benjamen Walker's Theory of Everything cover image

Not All Propaganda is Art 7: Manufacturing Dissent

Benjamen Walker's Theory of Everything

CHAPTER

Challenging Conformity: Booth's Gin Marketing in the 1960s

This chapter dissects the innovative marketing tactics used by Booth's gin in the 1960s, emphasizing cultural resonance and social commentary in their campaigns. It illustrates the collaboration with Daniel& Charles agency, highlighting how advertising intertwined with social movements to drive product success.

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