Human beings are hard wire to be short termist and will always postpone future pain for current pleasure. We need an external agency to sort of remind us of the long term because we can't all be good citizens, imean just and we can’t all be long term thinkersd in fact, most of our population in the states here isn't really engaged in the issue, even if they worry about it a bit. So that is where youud ayoyou put these incentives. That's what we did with cigarettes in the states, where it's eight bucks a pack now, and like seven othat is taxes.

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