265: How To Sell Better In An Economic Downturn
The Predictable Revenue Podcast
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Selling to Zebras - Creating an ICP
Oso boga: Selling to zebras we talk about creating a zebra. A zebra in essence, really is a rock solid i c p, or ideal customer profile. We have our sales teams follow the the buyers take you on a buyer's journey,. And that's really the first time they'll even allow a salesperson to have a meeting. Some buyers won't even let a sales person get involved until they're actually in decision mode.
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