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11. What Have We Learned From Internal Carbon Pricing?

Pricing Nature

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The Least Expensive Omissions Reduction Projects for H and M

At h and m, they're grappling with whether it's better to reduce the most omissions in the world for the least amount of money. This accounting system makes it so a project with a high cost per ton of omissions reduced might look more appealing than a project with lower costs per ton. On the other hand, you can, of course say, well, that's also an opportunity, because you can collaborate with competitors.

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