Why That Worked  – Presented by StoryBrand.ai cover image

#3: How Does A Business Die? Our Detectives Are On The Case!

Why That Worked – Presented by StoryBrand.ai

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Greenwich Sports Medicine - The Story Brand Framework

Greenwich Sports Medicine uses the Story Brand Framework to create great videos. The framework is broken down into three act structure, like what you're kind of doing with these videos. You always have to understand what the character wants and what problems they're experiencing. And they meet the guide who gives him a plan and then ultimately we need to know what life looks like after.

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