Greenwich Sports Medicine uses the Story Brand Framework to create great videos. The framework is broken down into three act structure, like what you're kind of doing with these videos. You always have to understand what the character wants and what problems they're experiencing. And they meet the guide who gives him a plan and then ultimately we need to know what life looks like after.
Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you.
In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.
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