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E011: Going Global: How We're Approaching International Expansion

Marketing Operators

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Strategies for International Expansion

The chapter delves into the company's strategy for international expansion, focusing on launching in one country with high market demand, optimizing operations through local fulfillment, and utilizing services like Global E for handling international requirements. Discussions include challenges and solutions related to language translations, localization, marketing adaptions, and media mix strategies for successful expansion across different markets.

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