The Biggest Challenge for Toy Industry Marketing

M, i love that phrase toy industry. What do you feel are the biggest challenges that toy companies are facing in 20 21? Is it with their marketing? I think that it is a question that has had the same theme for three years. We're not fighting a werewolf. There is no silver bullet. The customer is everywhere. So if you're not interacting with them with every touchpoint a, and finding a way to be efficient with your budgets. Have instead of, you know, one thing we don't do at chiscom from a marketing service standpoint, we don't take on projects. And there has to be a twelvemonth, 365 day year programme.