The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

518. The Endowment Effect: Why We Overvalue What We Own

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter examines the endowment effect, highlighting how we tend to value our possessions more than those we don’t own. Listeners are prompted to consider the implications of this cognitive bias on their own lives and decision-making processes.

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