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11. The Science of Influence: How to Persuade Others And Hold Their Attention
Think Fast Talk Smart: Communication Techniques
How to Create Moments of Uncertainty in Your Message
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Uncertainty is better getting people to want more information or to think about something. If you can create moments of uncertainty in your message, that can make people feel curious. People are generally much more open to in group members than out group members. Using co operative, non forceful language can help with that.
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