Reflections on Controversial Decision and Creator Support in NFT Marketplace

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Delve into Magic Eden's decision to adopt optional royalties in the NFT marketplace, exploring the rationale behind the move, challenges encountered, and initiatives undertaken to support creators, including the P and FTS standard and the Launchpad program.

For this week’s episode, we’re resharing a conversation I had in June 2023 with Jack Lu, CEO and co-founder of Magic Eden.

When we recorded this episode, NFT sales were down around $640 million at the beginning of the month, compared to today where February 2023 NFT sales volume hit $1 billion, for the first time since February 2023.

Looking back on this conversation, we decided this episode was a great addition to the NFT series to add some context for what a crazy year it has been, how much things have changed (and some things stayed the same) especially for people building in the NFT space.

Magic Eden originally began as a Solana-based NFT trading platform, but has expanded its support to other blockchain networks like Polygon, Ethereum and Bitcoin. In June 2022, Magic Eden raised $130 million in a Series B round that granted it unicorn status.

We discussed why the NFT marketplace expanded its support to other blockchains, its BRC-20 token support and how the company plans on staying competitive in the constantly changing market.

We also talked about:

NFT market volatility
Royalty fees
Web3 gaming expansion
Advice for NFT community

(0:00) Introduction

(2:46) Bitcoin ecosystems and new technology standards

(7:30) Magic Eden’s place within NFT marketplaces

(19:05) Royalties and creator monetization

(24:42) NFT’s staying power

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