John Doerr: Measure What Matters (OKR’s)
Moonshots Podcast: Superstar mindsets and success habits
Making OKRs, Isn't It?
An objective is aspirational and moves the company forward. Bad key results include things such as, make videos for YouTube, get more Instagram followers, or improve SEO. If you have a handful of these for the business, for individuals throughout the organization, throughout the team, and they all cohesively work together, they must all come out of the team's overall goal,. And with that focus, then comes the relief, as well as confidence that can be achieved when everybody's working towards that same goal.
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