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5min chapter
The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic
The Cold Top of the Phone - Is That Really Cold?
Marketing expert: You should assume that in your CRM instead of trying to take all of the data that you're capturing and everything, right? We'll go to the users that are doing the thing you want them to do and then reverse engineer those actions. Betty Ralker is still the case for top and middle of the funnel. Bottom of the funnel, only perpetuity if you close a subscription sale. So we hold on to that challenge point, that whatever to say, Facebook got this cold traffic sale.
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