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CHAPTER

Barry Gordy's Idea for a Company Called Motown

Barry Gordy founded Motown in 1959. He had worked at a car factory during the years when there was lots of hubbub over plants that had achieved near full automation. The Funk Brothers provided ironclad rhythm section arrangements across Motown songs as if they were the engine department. They'd A-B test songs with different artists until something stuck, like R&D.

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