Introduction

Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Most organizations know they need internal alignment for success, but unification is challenging when sales and marketing are measuring different metrics and working toward separate goals.  

In this session replay from the 2021 B2B Sales & Marketing Exchange, Host Klaudia Tirico revisits “From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing” featuring Qualified’s Sarah McConnell. Throughout her presentation, McConnell provided five valuable tips to help eliminate interdepartmental barriers and promote more efficient and successful RevOps.  

Key takeaways from the session include: 

• The importance of a company’s website in promoting sales and marketing alignment;  
• How to eliminate economic and cultural friction that contributes to animosity between departments;  
• Conversational marketing’s contribution to internal cohesion; and 
• Real-world examples featuring top-converting conversational marketing strategies to help create pipeline and accelerate deals.  

 
RELATED LINKS 

• Register for the B2B Marketing Exchange in Scottsdale, Ariz. here. 
• Listen to Season 5 Episode 1 for a recap of Craig Rosenberg’s opening keynote.