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Driving Your SaaS GTM Efficiency In The Next 2 Years: Key Strategies And Tactics | Dave Kellogg
The SaaS Revolution Show
Sales Wins, but They Lose
In growth times, it's all about new ARR. In downturns, the thing we need to optimize for is cash. I tell a lot of companies this right now: We need to be kind of the three musketeers. Or the four musketeers, where it's sales, marketing, success, and services. And that's actually advice. You might think you're doing it; I think it's rare when you do. It looks like sales for sales, and other people get squeezed. That's why I call it a puree victory, because sales wins, but they lose. Because these people on the end are not successful. If there is no reason why,
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