4min chapter

The Daily Brief cover image

Aditya Birla is getting into the jewellery business

The Daily Brief

CHAPTER

Intro

This chapter explores the Aditya Birla Group's strategic entry into India's lucrative jewelry market, aiming for significant growth through a substantial investment. It discusses emerging consumer trends, the impact of reduced customs duties, and the relationship between gold demand and cultural events like weddings and festivals.

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