3min chapter

Talks at Google cover image

Ep267 - Daniel Kahneman | Thinking, Fast and Slow

Talks at Google

CHAPTER

How to Overcome Illusions

Is there any research that people who are aware, for example, that advertising is going to have an emotional effect on them? I mean, you certainly are going to ignore it better than if you didn't know it. But whether youare capable of ignoring it altogether, that i'm much more scepticalt. The real thing is not to expose yourself to it, because once you'reex s to it, it's going t affect you.

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