4min chapter

Idea to Startup cover image

The Most Interesting Startups are Boring (and how to make sure yours is, too)

Idea to Startup

CHAPTER

Startup Strategy: Conversations That Make Sense

Writers optimized for words and our best entrepreneurs optimized for interactions with their customers. Startups are successful when the founders try more things than other companies try. As my old basketball coach used to say, shots on basket, reps. Building a system to help push you along is critical.

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