SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
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What Does That Mean in Terms of the Tactics?
When we're writing our emails to get some sort of action a click or a purchase, think of the people who need what it is that you're offering. Those are the people that we should be imagining and visualizing on the other end. David Ogilvy said something, I don't have the quote exactly right but nothing exposes a bad product faster than good marketing.
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