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21min chapter
The Yu-kai Octalysis Framework Impacts 1.5B Users
App Marketing by App Masters
Rethinking Gamification: Beyond Badges and Leaderboards
This chapter explores the misconceptions of gamification in applications, particularly focusing on the ineffectiveness of traditional leaderboards and badges in motivating users. It emphasizes the importance of thoughtful design that fosters genuine engagement and personal growth over superficial rewards, while also introducing the Yu-kai Octalysis Framework as a guide for meaningful gamification. Through personal anecdotes, the speaker illustrates the journey of applying gaming skills to real life, encouraging listeners to prioritize personal missions and self-improvement over competition.
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Discover
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