Is There a Winner?

I'm not sure there will be a winner. Google has owned all of the search profits so they will the search profits in anger will be down and their share of it may be down because we've been able to move fairly fast on that one. You know eventually we'll create a personal agent that understands all your communications and what you're reading that can help help you and give advice to you. A decade from now we won't think of those businesses as quite as separate because the AI it'll know you so well.