Navigating Competition and Building Resilience

Max Junestrand is the Co-Founder and CEO @ Legora, the collaborative AI powering the next generation of lawyers. Now this is an insane story for many reasons; first, Max turned down a multi-million dollar career in gaming to build Legora. Second, he has raised from the best of the best including Benchmark and IVP. Third, he has scaled the firm with 1/6th of the capital of his closest competitor, Harvey have raised a reported $800M while Legora have raised just $120M. 

Agenda:

00:03 – From Pro Gamer to AI Founder: How World of Warcraft Shaped Max’s Mindset

04:58 – The $5–10M Gaming Career He Walked Away From

07:55 – Are AI Models Plateauing… or Just Getting Started?

10:02 – Swarms of LLMs: The 100x Cost Bet That Could Change Legal Forever

12:00 – Partnering With the Lawyers You’re “Killing”

15:00 – How He Cracked Sweden’s Hardest-to-Enter Law Firm

21:45 – The $500K Coffee That Saved the Company at YC

30:00 – Closing 15 Term Sheets in 7 Days – Why Benchmark Won

36:00 – Beating a $5BN Rival With a Fraction of the Funding

53:50 – Building a Cult Culture: The 9-9-6 Mentality in Europe