THINK AND GROW RICH - Commented Book
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The End of the Editor's Comment
Sending a letter of application when no job has been advertised can be successful. But this is only for those who truly know what they want and will take the time to prepare a convincing presentation. If you are just blanketing everyone with a stock letter in hopes of getting a job, it very likely won't work. Some managers will not be receptive because it does not fit into their company's business practice. A single ad rarely sells anything. It usually requires multiple exposures before the buyer, the potential employer, is motivated to buy hire a product.
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