3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Building a Quality Email List -- Emily McGuire // AWeber

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

How to Offer Tools, Tips, and Tricks

You have to give people a reason why they should sign up for your emails. Often I see on somebody's website just a simple sign up form that says sign up for our newsletter. People need to be given more incentive than that. A lead magnet really makes people excited to give you their email address, not just okay, I'll check this out kind of thing.

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