Pat Madison: I think the best place to start is with Dr. Reena Merchant and Roy Rosen, who's our Chief Innovation Center. You have to have a great idea that meets one of our needs, understand our core values and make sure we're aligned," he says. "If you're not, if your core values are, again, I just want to make gazellings a dollars, we're just not going to mesh" 'We get somewhere about 20 million fishing attempts a day,' Penn Medicine chief cybersecurity officer adds.

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