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Aria Manuel is one of the key figures at the UFC who's actually going to be at the helm of the new IPO. He got his start in Hollywood in the mid-'90s as an agent, trainee. "He didn't really have any particular vision at that point," says Michael Bociurkiw. In 2005 he persuaded Dana White and the frittitas to let him represent the UFC in its media licensing negotiations.
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