Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM
Marketing School - Digital Marketing and Online Marketing Tips
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Analysis of Perplexity's Advertising Strategy and Traffic Viability
This chapter explores the financial challenges faced by Perplexity due to its costly advertising strategy and insufficient traffic levels. It highlights the risks associated with a heavy reliance on search engine traffic, raising concerns about the sustainability of Perplexity's growth.
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